The SAQ encourages you to take part in its toast to sharing for the benefit of Moisson Montréal, member of Food Banks of Quebec on May 27, 28 and 29

Share a white wine!

Montreal, May 25th, 2016 – For the sixth year running, the Société des alcools du Québec (SAQ) is encouraging its customers to visit an SAQ store and buy a bottle of white wine during the Generous Wine Weekend on May 27, 28 and 29. For each bottle of white wine sold, the SAQ will donate $1 to Food Banks of Quebec (FBQ). Customers will also be able to make a donation at the checkout counter by “generously spreading” a symbolic piece of toast with the topping of their choice: $1 for peanut butter, $2 for jam, $3 for honey, $4 for cheddar and $5 for terrine. The most enthusiastic donors will combine flavours, because a piece of toast topped with terrine and cheddar has an extra something… that can make an enormous difference to a family in need. All funds raised will be distributed to the 19 Moissons food banks across Quebec.

A white wine for a good cause
“At the SAQ, we like to share advice as well as our enthusiasm for wines,” said Alain Brunet, President and Chief Executive Officer of the SAQ. “Another way of sharing is to give back to the community. Each spring, during the Generous Wine Weekend, we invite customers to join our chain of sharing in support of food assistance to help ensure Quebecers get enough to eat. On May 27, 28 and 29, be sure to drop by your favourite SAQ store and pick up a bottle of white wine for a good cause,” he added.

$1 = 3 meals
“Each month, Food Banks of Quebec handles more than 1.7 million requests for emergency food assistance. What’s more, the current economy means that demand is constantly growing,” said Zakary O. Rhissa, Executive Director of Food Banks of Quebec. “By spring, the food banks are often empty. When you consider that a $1 donation equals three meals, you can see that the SAQ’s Generous Wine Weekend really makes a difference.”

Also on and social medias
Meanwhile, Quebecers who buy a bottle of their favourite white online will be able to take advantage of the opportunity to make a personal donation on the FBQ website They will also be able to make their family members and friends aware of the food assistance cause by using the #GenerousWines hashtag on social media.

Thanks to you…
Last year, thanks to the generous contribution of Quebecers, Moisson Montréal received a donation of $ 133,254 which helped distribute healthy food to 167 families of 4 during a whole year.

About Food Banks of Quebec
For more than 25 years, the Food Banks of Quebec network has supported and represented the 19 Moisson members (regional food banks) and 11 associate members that together supply some 1,064 community organizations. They serve more than 400,000 hungry individuals in Quebec, including 150,000 children. Food Banks of Quebec ensures that foodstuffs are shared equitably among the Moissons across Quebec and that resources, expertise and information are pooled in order to efficiently and effectively assist Quebecers living in poverty.

About the SAQ
The SAQ’s mandate is to sell alcoholic beverages by offering a broad range of quality products. The company carries out its mandate through a network of some 400 SAQ stores and 440 agency stores. It sells 12,500 products from 71 countries. In addition to fulfilling its commercial mission, each year the SAQ contributes to some 500 organizations and events across Quebec through its donation and sponsorship program. In fiscal 2014-2015, the value of these contributions totalled $7.5 million.  /



Alexandra Carpentier
Communications Coordinator
Moisson Montréal
514-701-4206, ext. 239